Assertiveness is a philosophy and a technique of communication. It involves getting a deeper understanding of just what goes on when we interact with others, particularly when there is an element of conflict present.
Assertive people:
- feel empowered. They do not feel that they are unjustly controlled by others
- have an aura of dignity and calmness in their dealing with other people
- are proactive – that is, they make things happen, and are not reactive, or always waiting to see how they will respond to the words and actions of others
- know their rights and responsibilities in dealing with others
- avoid apologetic dialogue or submissive language and tone
- are able to resist the aggressive, manipulative and passive ploys of other people.
A good definition of assertiveness in fact is:
“Getting what you want from others without infringing upon their rights.”
This course will explore the whole subject of assertiveness and see whether this definition is a useful one.

Learning Objectives
By participating in this course you will be able to:
- Recognize the characteristics of effective and ineffective assertive behaviour.
- Identify any bad or less than effective habits you might have.
- Understand the different circumstances in which assertive communication can work effectively.
- Formulate a personal action plan for developing assertiveness skills.